Ad fraud is a $51M per day problem universal to all major digital advertising networks including Google and Facebook. It affects virtually everyone from advertisers, publishers, and even individuals who use social platforms and websites where ads are purchased and displayed.
If you’re an advertiser, substantial portions of your ad budgets are being stolen from you by spam bots and click farms that are scanning websites at an incredible rate. They conduct fraudulent engagements and impressions with your display ads, meaning that you’re paying for performance metrics that are faked and therefore spending money for nothing.
If you’re a publisher you are supposed to receive a 50% - 70% share of the total revenue generated by their online properties. However with so many players in the game– you have the agency, the buying platform, the trade desk– that by the time everyone takes their cut there’s very little left over for the publisher to claim. In a system where publishers are already competing for table scraps, malicious players are hijacking online properties to piggyback on traffic from legitimate users simply exacerbates scarcity and compromises your livelihood as a publisher.
If you’re a person who uses the internet then you should care too. Your device’s bandwidth is being used to bombard you with banner ads, some of which you can’t even see, bloating your data usage, draining your battery, and costing you money. According to researchers, carriers are making more money from mobile ads than publishers are and costing you roughly $23 a month.
• An estimated $51 Million is lost to ad fraud every single day
• 51.8% of all web traffic is not generated by humans
• 8% of internet users account for 85% of all online clicks
• 86% of consumers suffer from “banner blindness”, they’ve adapted to avoid traditional ad placements
• 77% of display ads are never seen
• 60% of display ads are considered unviewable according to IAB standards
• 30% of internet transactions are marked as fraudulent
Read our blog post Ad Fraud Revealed
A spambot is a script or piece of code that functions like a parasite, infecting host computers or browsers and hijacking processing power to carry out invisible actions. These hidden operatives could be looking to carry out a host of different tasks from collecting people’s contact information to generating fraudulent impressions or clicks on PPC display ads served up by major networks like Facebook and Google.
Click farms are companies that hire real people to to surf the internet, visit their customer’s websites and click on the display ads served up on the page.
Clickbait websites exist for the sole purpose of displaying ads and generating revenue. These often involve infuriating protocols a user must perform including clicking to close an ad to see a video, pop-unders where new tabs are opened forcing you to inadvertently click through, or ads masked as calls to action, generating clicks when a user mistakenly clicks on the wrong spot.
Often called worms, Trojan horses, etc. – that infects computers and hijacks their processing power to carry out wicked tasks such as harvesting emails and personal information and simulating clicks on PPC display ads. Malvertisements infiltrates honest advertisement networks and injects malware into ads. It also hijacks your device or browser like a parasite.
We're an open marketplace with anti-fraud technology and blockchain verification. Machine learning algorithms will automate the platform.
tribeOS is a next generation advertising marketplace that seeks to deliver more value to advertisers and publishers by providing transparency through free software and open source protocols. It uses the Bitcoin Cash blockchain to process seamless value transfer between users.
Every company, niche, market and industry is a tribe. tribeOS is a display advertising operating system that achieves a pure, peer-to-peer value exchange like the tribes of old, connecting the perfect prospects with the best products and services, at the right time.
tribeOS gives publishers 85% of an ad’s revenue share. That’s 50%-100% more than is given by most major networks.
We have designed tribeOS to reserve a percentage of our ad inventory for small, independent advertisers and entrepreneurs (the oxygen of our economy) and give them the impressions based on variables that DO NOT INCLUDE BID. We will also give new advertisers and new ad campaigns a special edge.
Using fairness, relevancy, and quality algorithms advertisers are able to leverage the power of programmatic performance to deliver the right ad to the right person at the right time.
AdShield is the first line of defence against online fraudsters. Using our proprietary AdShield technology, we’re able to stop click farms, spam bots, and even humans from cheating the advertisers.
Gold Lantern is an ad management platform and web traffic tracking solution which focuses on attribution and ROI reporting. Its core functionality will be ported into the tribeOS system so that advertisers can track, verify, and report on the traffic they are purchasing.
Programmatic refers to buying, selling or placing ads through an automated process.
It’s fully transparent and immutable. If at any point you want to verify that we’re doing what we said we would, that your ads are being served where you wanted, in the quantity you specified, and to your target market, you can verify it in the blockchain ledger. Either check it directly on our platform or independently on a third party site of your choosing.
Read our blog post 4 Things Digital Marketers Need to Know About The Blockchain
Blockchain is more solid than granite. It’s the ultimate foundation for truth and transparency since it cannot be edited and manipulated.
Read our blog post Is the Blockchain a Liability?
There are many ways to integrate blockchains into projects. tribeOS has its own approach which is naturally different than other projects or companies. Blockchain is a digitized, decentralized, public ledger used to verify transactions. We use this system to allow fully transparent interactions between advertisers and publishers of digital advertisement.
We use blockchain to record transactions, not for payment services. The payments are made in fiat, we use the immutable record for transparency.
tribeOS is building an advertising platform that has zero dependencies on any blockchain. We could jump chain. Our platform is, at its core, chain agnostic.
Our commitment to zero dependency holds all the way down the line, not just with respect to value exchange or particular blockchains. Could be a database, could be a server, could be anything, we’ll always be equipped with exit strategies. Contingencies locked in, back ups ironclad, elements of the platform that operate in ways that are completely cordoned off from others just to be sure there is always a stop gap in place.
FIRE is an equity token that enables investors to participate in revenue sharing in tribeOS. It allows holders to receive a percentage of the funds spent on the platform.
Many ICOs create a blockchain-based token which can be used to perform certain smart functions on a specific smart contract or platform. We can group these tokens into a general class called “utility token” because the value of the token is theoretically based on its utility on the platform. In practice much of the value of these tokens is speculative.
An equity token does not obtain valuation from expected use, but instead it represents equity, profit sharing, or revenue sharing in the platform directly.
When we asked the question, “What was one of the most important values for a tribe?” The answer was fire. Fire allowed tribes to survive the cold. Fire gave tribes the power to cook meat and scientists believe it fueled the growth of our brains. Fire helped tribes see in the dark and stop predators from attacking them.
It is a network that keeps track of all available ad space from registered publishers and uses a central database to serve up ads on specific websites based on whatever campaigns are active at any given time.
It is a platform that allows advertisers to purchase inventory from multiple ad networks. It’s often compared to a stock exchange because advertisers are given access to a larger pool of publishing websites from a collective of networks instead of just one.
Upside: That very often they have massive amounts of consumer data at their disposal because they are commonly associated with major social networks, communication platforms, and some the most highly adopted infotech services in the world.
Downside: That they have become infected by very high levels of fraud, they operate with very little to no transparency, do not provide clear information about where ads were shown and who saw them, and the network takes a substantial amount of every dollar processed (often as much as 50%).