Digital advertising has officially solidified itself as the centerpiece of any good marketing strategy, and with this networks like Facebook and Google have become the behemoths of online advertising. The place to be. Failure to adopt would be a massive loss of profit for most.
However if you ask most “old school online marketers” that have been around for over a decade, they will tell you that the digital profits keep getting lower over time.
This is in great part due to the outbreak of fraud. Advertising budgets are being pillaged by spambots, click farms, malware, and other schemes to the tune of an estimated $51 Million a day. It’s absolutely disgusting.
But a rosy future is quickly emerging: the blockchain.
Think of the blockchain as pristine, perfect bookkeeping carved in granite. It’s a secure ledger of permanent records maintained over a distributed, peer-to-peer network. By distributing copies of the records over many devices, any alterations to a record breaks “the chain” of subsequent records. This doctored data is quickly identified as incongruent with the records held by the majority and is overruled.
The blockchain is already revolutionizing industries like banking, cybersecurity, and cloud computing. Experts predicts that the advertising sector is next in line, referring to digital advertising as the first real world application for the blockchain beyond currency and finance.
The blockchain is poised to revolutionize the advertising game. If you’re a digital marketer, here are 4 things that you need to know:
1. The Blockchain is data you can trust
In other words, the blockchain is data you can trust. It’s impossible to “cook the books” and build “black boxes”.
Thanks to its radical transparency, it provides an honest foundation that will overtake the poisonous status quo and purge online advertising of fraud.
For every dollar you spend advertising online, half of it is being stolen by fraudsters. That is unacceptable.
Because the blockchain is completely transparent and immutable, you can trust your campaign’s vitals: where exactly your ad was placed and who exactly saw it.
Ad scammers have lost their cloaking devices and are now exposed to sunlight. With blockchain technology like our AdShield, their click farms, spambots, and malware are identified and shut down immediately.
2. You will make more $$$
It doesn’t matter whether you’re an advertiser or a publisher, you will make more money if you adopt a blockchain-backed solution.
With tribeOS, ad publishers receive 88% of an ad’s revenue share. That’s 50%-100% more revenue share given by most major networks; it’s unprecedented.
For advertisers, you will no longer be giving your hard-earned money to bots and scammers. Yes, the cost-per-click (CPC) will rise a bit, but your ROI will be far higher than today because the traffic to your ad will be real, genuine human beings and not fraudsters running up the tab. Imagine paying ONLY for the right ad, served to the right person, and the right time. Nothing more. No more money down the drain.
Sharp advertisers who want high quality leads will recognize a better ROI and happily pay the premium.
3. No more hiding
Major ad networks, in addition to fraud, also suffer from ad waste.
The analytics reports they provide are a joke. They’re convoluted, confusing, and usually wrong. They do nothing to give even the brightest marketers a real glance inside the black box. It’s clear as mud. Was your ad placed where they say? Did it really engage those people? There’s no way to verify such reports, we have to put our blind trust in them.
And trust is impossible to give, considering their documented track record of fraud.
Blockchain is transparent and incorruptible. It can lift the fog surrounding your campaign performance and provide good clean data. With better intelligence comes better marketing strategy.
Informed targeted actions refine your marketing efforts and bolster conversion ratios over time.
4. You can get in on the ground floor
Many people have identified ad-tech as the logical next step for the blockchain beyond currency. Bold advertisers will embrace this leadership opportunity and be the early adopters. Will you be one of them? Or will you be playing catch-up?
This technology will soon power most industries. It is expected to be worth over $3.1 Trillion by 2030. The time to align yourself with the blockchain is now. This is your chance to be a true leader in your field.
The blockchain is set to disrupt digital marketing before you know it. The benefits of eradicated ad fraud, smarter spending, and insightful analytics you can actually use, should make adopting a blockchain-backed advertising platform your top priority.
Interested? Join us.