For the past couple of months, I’ve been writing a lot about just how bad ad fraud really is.
If you’ve been keeping up with my articles here on our blog, then by now you get it.
It’s really f––king bad.
The facts speak for themselves…
…and chances are that if you are a digital marketer, then you’re already looking for a legitimate alternative to major networks and exchanges. You may even be looking into a blockchain-driven platform like tribeOS to run secure digital advertising campaigns.
If that’s true, then kudos to you for being at the leading edge of innovation and a true leader in our industry.
I’m not here to sell you on tribeOS. You read our blog, so you’re already one of us. That tells me you wear a white hat. You want to battle the corruption rampant in advertising. I’m proud to be your ally and happy to have you with us.
So while I’m not going to try to reel you in, I do want to share a note of caution. There is a critical lack of legitimate solutions for marketers like us who are tired of throwing our money down the drain (or over the garden wall).
Ad Exchanges have been hijacked by fraud. In light of recent data breaches, users no longer trust big networks like Facebook or Google. Attention-based solutions to ad fraud simply encourage new kinds of phony engagement for profit like browsing and clicking for money. And other blockchain-based advertising platforms do not have working tech. We do.
We have been operating under-the-radar for the past five years, building and perfecting the core technical assets that make up the tribeOS digital advertising marketplace. Not features and functions, but real applications in active use by thousands of people around the world.
And if that’s still not enough, here are five more reasons I think you should join tribeOS:
AdShield is the first line of defence protecting your marketing budget from scams. With AdShield, we’re able to stop click farms, spam bots, and malicious human beings from cheating you out of the ROI that’s rightfully yours.
AdShield has been stopping ad fraud and protecting ad dollars for over 5 years.
2. Innovative Attribution
How many times have your digital campaigns assisted conversions for other brands?
That’s a rhetorical question because, of course, you have no idea. As the man behind Gold Lantern, let me tell you that you would be shocked. And every time your ads influence a lead to purchase someone else’s product, you are losing money. No attribution = no revenue.
But tribeOS has built some of the most accurate attribution modeling technology ever created and made it native to the tribeOS marketplace. That means you’ll have an entirely new level of understanding campaign performance, consumer behaviour, and the real, lifetime value of each customer you have.
3. Bulletproof tracking
Imagine being able to track a lead even if a person moves from mobile, to desktop, changes IP addresses, or has ad-blockers in place. We can.
Gold Lantern tracking gives you 99% data accuracy regardless of when they finally convert, if they’ve deleted cookies, move freely from device to device. We got you.
This extreme visibility gives you the power to dramatically increase profits by eliminating campaigns that do not perform and double down on what really wins.
4. Next Generation Reporting
Many advertising platforms keep their users in the dark. You know it, and that’s likely a part of the reason you’re here.
If I were to ask you, “When do you break even? How long does it take to double your investment?” Could you give me an answer?
We will provide our advertisers with signature, “ROI Over Time” reporting that will allow you to accurately manage your advertising budget and make intelligent, strategic marketing decisions.
5. Total Transparency
Up to 95% of the true data regarding ad trading, placement, and user engagement is hidden from advertisers and publishers. The fact is, we have never been able to see the whole picture, but I’m on a mission to change that.
My mandate: See all of your data for the first time on tribeOS.
Imagine what’s possible when you have every metric, every bit of information at your disposal. It’s going to change the game forever.
The bottom line:
We have developed a suite of cybersecurity tools and ads manager capabilities that, together, give you an unfair advantage when it comes to advertising online.
We’re not just an idea, a vision, or a hope. We have proven, tested, and working tech.
We have the blockchain dream team, including advisors like Roger Ver, Josh Ellithrope, and Marc Goodman.
We’ve partnered with Bitmain, who has shown their support in the fight to end ad fraud with a $3 Million investment.
So the bottom line is, we’re ready to change the world.