We’re pleased to report that our production development team hit some major milestones this month:
- We have officially created the alpha version of our matching engine. It is capable of basic ad space purchasing and ad placement between advertisers and publishers.
- We’ve also built the primary transparency architecture which logs all transactions between advertisers and publishers on the blockchain.
- These tools remain in testing for QA but we are eager to include them in our upcoming alpha launch and the in-market demos we are sharing with potential investors.
- In terms of fraud prevention, we have integrated a behaviour-based bot detection protocol. This is a microservice that captures standard data points like IP address, user agent, and OS. It’s also capable of tracking more sophisticated behaviour like mouse movement, scroll, and clicks. We eagerly continue to develop our cybersecurity tools to offer advertisers and publishers a truly ad fraud free marketplace for digital advertising.
As you can see, we’re riding great momentum! If you’re the type who likes the technical details, stay tuned to this blog. You can look forward to monthly recaps of our progress as we build the world’s best digital advertising platform.