Our development team continues to make excellent progress towards our initial build of the tribeOS marketplace.
- ADVANCED TRACKING OF ROAS
Our team has expanded our Gold Lantern analytics tools for sales and lead generation on publisher websites. This gives advertisers the ability to track their return on ad spend (ROAS) with complete accuracy and provides additional metrics like ROI over time and lifetime visitor value.
- ATOMIC TRACEABILITY
We have also had success in our prototyping for the Atomic Tracker, which provides advertisers the ability to see real-time heat maps of visitor activity, their clicking, and scrolling. This feature provides improved transparency regarding performance for ad conversions.
- CUSTOMIZABLE EVENT TAGGING
Within the Atomic Tracker, we have created custom event tracking and tagging functions. This allows advertisers and publishers to track custom events on their websites and gain better insights into their websites’ performance with minimal effort.
- TRAFFIC QUALITY REPORTS
Advertisers are now provided with a traffic reports section. This allows advertisers to check the quality of a website’s traffic. It is broken down into several categories: bot vs. human traffic, incognito vs non-incognito visitors, and more.
As we approach our beta release, it’s been a joy to see our features get richer and more useful. Stay tuned, more developments are on their way.