In October, our engineering team focused on enhanced ad targeting by geolocation and device. We boosted our always cutting-edge ad fraud protection. And we made simplifications to blockchain payments.
Geolocation database update
Our geolocation database has been enhanced for greater accuracy. Our capabilities now include support for IPv6 and more detailed records for zip codes, cities, and ISPs.
Ad Fraud Protector boost
We’ve included additional IP range blocklists to our fraud-prevention technology, making it possible to identify and stop an even greater number of ad fraud threats.
Enhanced audience targeting
Your ad campaigns can now be more finely tuned to your precise audience target based on location. We feature more precise zone radius, zip code, and city targeting.
Device type parser
Our device type identification now include detailed information about mobile makers and models.
Simplified payments on the blockchain
Payments on the blockchain have been simplified for an easier-to-use overview. SLP transactions can now be viewed.