Does your company run digital ads? How many intermediaries in your supply chain? How do you confirm campaign placements? 

I know you’re answering these questions in your head and thinking of all the wasted money as a result of the lack of transparency and accountability within the industry. All the money you could be investing in more ads but instead are having to spend on inefficient middlemen and ad verification agencies. 

Trust me. I feel your pain, frustration, and deep disappointment.

Currently, many ads go from exchange to SSP, to aggregator, to another aggregator, (and often even another,) and finally to a publisher.

Since the ad goes through so many middlemen, advertisers are left blind to the complete activity of an ad resulting in $42 billion wasted yearly on ad fraud. So now, the need for third-party verification. Making digital advertising, one head-spinning complicated ordeal.

As Dr. Fou, world-recognized independent ad fraud researcher so perfectly describes:

Ad fraud is an INCENTIVES problem where bad guys have the incentive to commit ad fraud (to make money) and middlemen have the incentive to look the other way (to make more money)

It’s infuriating how advertisers are being taken advantage of by the same agencies that are supposed to be protecting their ad spend and insuring a higher return of investment. This is the reason tribeOS was created, to defend marketers against bad actors and make sure 100% of their ad spend is going to real human beings, not bots. 

The tribeOS platform integrates Ad Protector, a proprietary suite of cybersecurity tools. 

Ad Protector works on 3 levels:

1. The bid opportunity level:  Before we even bid on any ad impressions, we are listening on the RTB network… identifying patterns of suspicious behavior, and creating lists of violators that we can steer clear of.  Our matching and bidding engine will refuse bot traffic upfront, saving advertisers money.

2. The ad impression level:  Bots may try to avoid detection by refusing to click through to the publishers’ website, but this results in an abnormally low clickthrough rate (CTR), which we can then detect and penalize.  In addition, we can analyze mouse movements over the ads and run human/bot heuristics, even if the website visitor does not click on the ad.

3. The post-click level: Website visitors who click through from the publisher’s website to the advertiser’s website can then be analyzed via javascript code to determine a human-or-bot status.  Bounce rate, frequency of visit, mouse movements and more, are all behaviors that we analyze with Ad Protector. Our technology identifies natural and unnatural behavior and scores every single visitor.

All these juicy deep data details are recorded and published using blockchain technology to provide complete and total transparency and accountability. It’s data you can trust and verify for yourself. No more guessing or having to take someone else’s word. All at your fingertips. No more need for third-party verification.

Plus, the tribeOS platform has many other technology assets that are sure to save you even more money. Two other noteworthy tech stack components:

  • AdOS – an intuitive and easy to use platform that makes it simple to create and manage digital advertising campaigns. The AdOS AdsManager is equipped with a set of campaign optimization tools that include (but are not limited to) advanced multivariable split-testing and using machine learning to optimize ad copy. These value-added services provided by tribeOS enable more cost-effective and profitable advertising across multiple channels and mediums including online, display, mobile, in-app, video ads, AR and VR.
  • Conversion Engine – Our Conversion engine optimizes dozens of variables to maximize conversion rates for advertisers.  It’s layers of algorithms designed to bid higher on the right people and avoid bidding on the wrong people. 

You can read more about the full tribeOS tech stack here.

So, if you’re ready to reduce the waste of running your digital advertising campaigns and increase your return on investment, sign up to advertise with tribeOS. In fact, I’ll make you an offer you won’t want to miss out on: sign a Letter of Intent and lock in a 5% discount for the first six months on every dollar you spend. Fill out your details and take advantage of this irresistible opportunity.

Make more money. Protect your ad spend. Advertise with tribeOS.

Matt Gallant

About Matt Gallant

I'm a seasoned, serial entrepreneur who’s built 13 profitable companies. My 20 years of advertising experience has prepared me perfectly for tribeOS. Over 8 million leads captured, over 13,000 marketing experiments performed, over $10 million spent on digital advertising, and over $40 million generated in online sales. My single-minded purpose is to create the most profitable advertising marketplace ever for advertisers and publishers.

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