May 1, 2020
Stop seeing Covid-19 as a threat to your digital advertising campaigns
If we look at your current keyword blocklist, ‘Coronavirus’ and ‘COVID-19’ are likely on it. …
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May 1, 2020
Three reasons digital advertising conversion rates vary between browsers
An intelligent marketer is always thirsty for ways to improve conversion rates on digital advertising…
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March 31, 2020
What COVID-19 Means for Digital Advertising
Coronavirus has hit the global pandemic level changing everyday life. Schools have been closed, public…
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March 17, 2020
Three Key Considerations When Selecting an Ad Tech Partner
Digital advertising currently accounts for half of total media ad spend worldwide (and over two-thirds…
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January 21, 2020
Will digital advertising finally get a reputation makeover?
Digital advertising recently celebrated its 25th anniversary. At this stage, most would expect the trade…
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December 17, 2019
2020 Digital Marketing Landscape, Top 5 Trends for Savvy Digital Marketers
The hottest trends to focus on for a strong 2020, plus a couple of extras.…
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November 19, 2019
eBev 2019 Takeaway: Agencies are concerned with brand safety and interested in learning about how it’s connected to ad fraud
If you’re in digital advertising then you’ve probably heard the term ‘brand safety’ come up…
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September 17, 2019
5 hard questions to ask your ad agency
Before you unknowingly pay for another fraudulent display ad impression, here’s 5 hard questions to…
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September 12, 2019
How is ad fraud impacting your display performance?
The backlash against display advertising fraud, scammers and the marketplace status quo is gaining serious…
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September 9, 2019
The 3 things that fraudsters exploit as they pillage your display ad budget
Do you feel that display advertising could be working better for your company? I do…
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