Two growing industry trends impacted the most recent news cycle. First is the continued growth of digital advertising. Within the next five years, it’s estimated that total digital ad spend will top half a trillion dollars.
The second trend follows a parallel track to the explosive growth of digital advertising. Because as digital advertising increases so too does the incidence of ad fraud. While the crime itself is often invisible, more industry professionals are finally seeing ad fraud for what it is: something that must be tracked and stopped.
That’s according to a study conducted by Juniper Research, “Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023″. The study estimates total spend on digital advertising will reach $520 billion by 2023 compared to $294 billion in 2019.
A recent article from CNBC revealed the growing frustration of some ad executives over this issue. Some even suggested they will begin to move their advertising away from platforms like Facebook and Google if things do not change.
This comes on the heels of a lawsuit filed by Uber calling out agencies, advertisers and Ad Tech, alleging that 100 vendors engaged in fraudulent ad activity. The intensity and focus on ad fraud benefits tribeOS as the buildout of the world’s first transparent advertising marketplace continues.