Ad Fraud
Facebook Bans Coronavirus Ad Scams – TechNewsWorld
Inside the fight against 404bot, the ad fraud scheme exploiting ads.txt – The Drum
Advertising fraud: there’s still plenty more to do – mediatel
‘More Money Than Drugs:’ A Deep Dive Into Ad Fraud – Forbes
Why intelligent data collection will prove integral to preventing ad fraud in 2020 – ITProPortal
Google Has Banned Almost 600 Apps For Pushing “Disruptive” Ads – BuzzFeedNews
In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads – MediaPost
Google Removes Over 500 Extensions From Chrome Web Store Over Ad Fraud – Gatgets 360
Set the bar high by protecting your video campaigns – videonet
Are interactive ads a viable antidote to ad fraud? – afaqs!
Brand Safety
How Some Global Brands Are Addressing Brand Safety Concerns – Adweek
Peer39 Analysis Finds Brands Avoiding News Content Miss Out on Billions of High-value, Brand-suitable Ad Impressions Every Day – Ma rTechSeries
The brand safety challenge in digital advertising – The Drum
“Brand suitability will become the new gold standard”: IAS discusses digital ads in 2020 – Mobile Marketing Magazine
What’s the secret to winning a brand safety strategy in 2020? – The Drum
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’ – netimperative
Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme – ExchangeWire
Demand Measures to Protect Your Brand Users and Their Consumer Experience – Adweek
Marketing
WHAT GOOGLE CHROME’S PRIVACY SANDBOX MEANS FOR DIGITAL MARKETING – Chief Marketer
eMarketer Sees TikTok Topping 50 Million U.S. Users by 2021, 60 Million by 2024 – Adweek
Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions – MarTechSeries
