Ad Fraud

Facebook Bans Coronavirus Ad ScamsTechNewsWorld

Inside the fight against 404bot, the ad fraud scheme exploiting ads.txtThe Drum

Advertising fraud: there’s still plenty more to domediatel

‘More Money Than Drugs:’ A Deep Dive Into Ad FraudForbes

Why intelligent data collection will prove integral to preventing ad fraud in 2020ITProPortal

Google Has Banned Almost 600 Apps For Pushing “Disruptive” AdsBuzzFeedNews

In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads – MediaPost

Google Removes Over 500 Extensions From Chrome Web Store Over Ad FraudGatgets 360

Set the bar high by protecting your video campaigns videonet

Are interactive ads a viable antidote to ad fraud?afaqs!

Brand Safety

How Some Global Brands Are Addressing Brand Safety ConcernsAdweek

Peer39 Analysis Finds Brands Avoiding News Content Miss Out on Billions of High-value, Brand-suitable Ad Impressions Every DayMa rTechSeries

The brand safety challenge in digital advertisingThe Drum

“Brand suitability will become the new gold standard”: IAS discusses digital ads in 2020Mobile Marketing Magazine

What’s the secret to winning a brand safety strategy in 2020?The Drum

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’netimperative

Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival SchemeExchangeWire

Demand Measures to Protect Your Brand Users and Their Consumer ExperienceAdweek

Marketing

WHAT GOOGLE CHROME’S PRIVACY SANDBOX MEANS FOR DIGITAL MARKETINGChief Marketer

eMarketer Sees TikTok Topping 50 Million U.S. Users by 2021, 60 Million by 2024 Adweek

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad TransactionsMarTechSeries