Brand safety

Why ‘brand suitability’ is replacing brand safetyDIGIDAY

Online advertisers should evolve from ‘brand safety’ to ‘brand suitability’Campaign UK

Brand safety, trademark infringement, marketing budgets: 5 killer stats to start your weekMarketingWeek

How Brand Safety Burned 66% of Game Of Thrones NewsMarTech Advisor

Brave CEO Brendan Eich on a Privacy-by-Default Future for Digital Advertising Street Fight 

You need to master data privacy, security and consumer trust to succeed in 2020Marketing Land

The Age of Internet GardensMarTech Series

Ad fraud

Ad Fraudsters Exploited Grindr In A Scheme Targeting Roku AppsBuzzFeed News

OTT Budgets: The Latest Target For Ad FraudstersMediaPost

Marketers unify to stop flow of ad revenue to ‘harmful’ contentMarketing Dive

Google and Facebook advertisers losing billions from online fraudTelegraph UK

This viral Twitter thread exposing ad scams by digital fraudsters will leave you shockednewsd

Incentivised ads and the catch 22 situationFINANCIAL EXPRESS

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital AdvertisingMarTech Series

The Year Ahead for Small Business, Part 2: More Expert Predictions on New Trends and Opportunities We’ll See This YearallBusiness

Are The Hurdles For Outcomes-Based Measurement Surmountable?Forbes

New Tactics Punch Holes in Big Tech’s Ad-Fraud DefensesTHE WALL STREET JOURNAL

Why ad fraud continues to trouble the digital industryFINANCIAL EXPRESS

Companies are losing billions due to fake clicksTech HQ