Ad Fraud

The Online Ad World Is Murky. A Group of Companies Wants to Fix That. – New York Times

How Blockchain Is Affecting The Marketing And Advertising Industry – Forbes

TAG, you’re s*!t: Internet advertising industry bods admit self-policing approach is a sham – The Register

Advertising Week Briefing: Comscore gets charged with fraud, DTC learns about TV – Digiday

Complex VTA Spoofing – The New Mobile Ad Fraud Scheme Uncovered by Scalarr

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature – AdWeek

The International Business Times India Has Been Caught Using Deceptive Ad Practices Yet Again – BuzzFeed

Taking advantage of the mobile gaming powerhouse – The Drum

Facebook to Pay $40M Under Proposed Settlement in Video Metrics Suit – Holywood Reporter

It’s immoral or incompetent’: ad industry skewers Twitter on security data misuse – The Drum

We are at the tipping point in defeating mobile ad fraud: What more needs to be done? – MarketingTech

The latest trend in ad tech fraud: Faking GDPR consent strings – Digiday

Short windows, big opportunity: The multi-billion seasonal opportunity cost of ad fraud – Marketing Interactive


How A Massive Facebook Scam Siphoned Millions Of Dollars From Unsuspecting Boomers – BuzzFeed News

Popular app Snaptube caught serving invisible ads and charging users for premium purchases they haven’t made – TechCrunch

A US Ad Agency Was Behind Those Fake Ads Featuring Marilyn Denis, Mike Holmes, And Ron McLean – BuzzFeed News

Ad fraud: Big issue or fake news? – IOL Business Report

Inside ad fraud: what it takes to dismantle a $5.8bn enterprise – Campaign Magazine

Digital ad growth is slowing: report – eConsultancy

Click Deception: Why Marketers Finally Need To Address The Growing Ad Fraud Issue – Forbes

The easiest way to buy fraud is to optimize to a click: ad fraud on evolving mediums – The Drum

Apple removes 17 apps from its official store for committing ad-fraud – 2-Spyware

Brand Safety

Advertising Week 2019: It All Starts  With Brand Trust – Forbes

Brand safety concerns have shifted ad money away from news: John Montgomery, GroupM – exchange4media