(In 2017, tribeOS acquired Gold Lantern and AdOS and merged all technical assets into one product.)


  • Created complete tracking system
  • Marketplace platform architecture created
  • Created next-generation publisher optimization tools


  • Created unique ROI reporting tools (ROI Over Time)
  • Enabled marketplace features


  • Created innovative cross-domain tracking and attribution system
  • Released closed beta service platform


  • Created next-generation ad optimization tools
  • Began client acquisition and generated wait-list of over 30,000 publishers and advertisers

2018 Q1

  • Built executive committee board of advisors
  • Pre-STO FIRE token sales to key advisors and strategic partners

2018 Q2

  • Integrate all existing technological assets
  • Create integrated marketplace and security framework
  • Integrate advertiser and publisher interfaces and management features including
    reports, postbacks, APIs, and logs
  • Create RTB-for-blockchain layer, complete with digital signatures and transaction
    engine for handling CPA, CPM, and other formats

2018 Q3

  • Develop and test smart contracts using the Bitcoin Script language, in order to
    support the blockchain layer
  • Create associated data structures
  • Form rules of the advertising marketplace

2018 Q4

  • Launch of tribeOS and 
the tribeOS API
  • Development of advertiser and publisher tools with iterative releases

2019 Q1

  • Launch of the minimum viable test network of tribeOS ad distribution, placement, and fraud management
  • Testing and security audits of the tribeOS ad network

2019 Q2

  • Evaluate existing tech, targeting evolution and migration to the tribeOS

2019 Q3

  • Deployment of the stable tribeOS ad network
  • Launch of tribeOS advanced advertiser and publisher tools

2019 Q4

  • Launch of tribeOS advertising content management, placement optimization, and advanced contextual matching